War of the noses

A Twitter critical blow up over the new Women’s March logo is tremendously embarrassing for the gender critical movement

Katelyn Burns
3 min readJul 31, 2022


Women’s March logo (womensmarch.com)

Last week, a small group of self-proclaimed gender critical feminists on Twitter blew up over a change to the logo for Women’s March, the organization that put together several nationwide marches since Donald Trump was elected in 2016.

The new logo still features the organization’s trademark three right-facing facial profiles, but the design has been simplified, removing the prominent eyelashes on all three figures, and the short hair on the third face. It also adds a prominent aquiline nose on the first face.

It was this nose that set off the gender criticals, who claimed that the face was meant to be male, decrying that an organization called “Women’s March” would “center males.”

Much of the reaction was driven by discourse from the week before when the Women’s March Twitter account clapped back at gender critical critics, leading the more conspiracy-minded Twitter TERFs to claim that the logo redesign was meant as a poke at them personally.

This claim, of course, is ridiculous. Women’s March is a very large organization, and it would take much longer than just a week to commission, design, and release a new logo. The paperwork alone in getting the trademark would take longer than a week.

There’s also a much simpler explanation for the new design. The original founders of Women’s March were criticized for associating with a wildly antisemitic public figure in the past. And though those founders are no longer associated with the March, the new logo could just as easily be meant to represent semitic faces. After all, not every woman has lush eyelashes and upturned pixie noses, and it shouldn’t be controversial to say so.

Loads of cisgender women (cue the angry replies telling me cis is a slur that always come when I say this in a Medium article), pointed out that their own noses resembled the one shown in the new logo.



Katelyn Burns

Political journalist. The first openly trans Capitol Hill reporter in US history. Writing about more than just trans issues. Follow her on Twitter @transscribe