War of the noses

A Twitter critical blow up over the new Women’s March logo is tremendously embarrassing for the gender critical movement

Katelyn Burns
3 min readJul 31, 2022
Women’s March logo (womensmarch.com)

Last week, a small group of self-proclaimed gender critical feminists on Twitter blew up over a change to the logo for Women’s March, the organization that put together several nationwide marches since Donald Trump was elected in 2016.

The new logo still features the organization’s trademark three right-facing facial profiles, but the design has been simplified, removing the prominent eyelashes on all three figures, and the short hair on the third face. It also adds a prominent aquiline nose on the first face.

It was this nose that set off the gender criticals, who claimed that the face was meant to be male, decrying that an organization called “Women’s March” would “center males.”

Much of the reaction was driven by discourse from the week before when the Women’s March Twitter account clapped back at gender critical critics, leading the more conspiracy-minded Twitter TERFs to claim that the logo redesign was meant as a poke at them personally.

This claim, of course, is ridiculous. Women’s March is a very large organization, and it would take much longer than just a week to commission, design, and release a new…

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Katelyn Burns

Political journalist. The first openly trans Capitol Hill reporter in US history. Writing about more than just trans issues. Follow her on Twitter @transscribe